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July 20, 2026

HorseTelex × EQAD Group

EQAD Group Appoints Ralph van Venrooij as Chief Executive Officer of HorseTelex

Süsel, 20-7-2026 – EQAD Group is pleased to announce the appointment of Ralph van Venrooij as the new Chief Executive Officer of HorseTelex, the world’s leading platform for sport horse pedigrees, performance data, and breeding information. Ralph will officially assume his role on 1 September 2026.

With the appointment of Van Venrooij, EQAD Group welcomes an internationally respected executive with extensive experience in sport horse breeding, equestrian sport, strategic leadership, and international collaboration. Over the past seven years, he has served at the Royal Warmblood Studbook of the Netherlands (KWPN), most recently as Head of Breeding Affairs & Training Center and a member of the management team. He has also represented the KWPN internationally, including as a member of the Executive Board of the World Breeding Federation for Sport Horses (WBFSH).

As CEO, Van Venrooij will lead the continued strategic development and international growth of HorseTelex. His focus will be on strengthening innovation, data quality, user experience, and the further integration of HorseTelex within the broader EQAD Group digital ecosystem.

I am truly excited to join EQAD Group and to lead HorseTelex into its next phase of development. HorseTelex has become an indispensable source of information for breeders, riders, owners, studbooks, and equestrian professionals around the world. Together with the team, I look forward to building on this strong foundation while developing innovative digital solutions that support the future of the international equestrian industry.

After seven wonderful years at the KWPN, I leave an organization that has played an important role in my professional and personal development. I am deeply grateful for the trust and opportunities I have been given and would like to thank my colleagues, the Board, breeders, members, volunteers, and all partners for the outstanding collaboration over the years. Those experiences will be invaluable as I begin this exciting new chapter.

Ralph van Venrooij

Incoming CEO of HorseTelex

We are incredibly honored to welcome Ralph van Venrooij as the new CEO of HorseTelex. Ralph’s profound experience makes him a perfect match, and we are confident his leadership will significantly contribute to the future development of HorseTelex and our broader digitalization efforts across the Group. We also extend our gratitude to Dirk Willem Rosie, who will continue as an invaluable ambassador for HorseTelex.

Jörg Hüffer

Founder and CEO of The EQAD Group

Outgoing CEO Dirk Willem Rosie is delighted with Van Venrooij’s appointment. “It’s fantastic that we’ve been able to secure someone of his calibre. With Ralph at the helm, HorseTelex is in good hands.”

HorseTelex will continue its mission of providing independent, reliable, and high-quality information on pedigrees, sport performances, and breeding data. As part of EQAD Group, the platform will remain a cornerstone of the company’s ambition to further digitalize and connect the international equestrian industry.

About HorseTelex

HorseTelex is the world’s leading online database for sport horses, providing comprehensive information on pedigrees, breeding, sport performances, veterinary data, and bloodlines. The platform is used daily by breeders, riders, owners, studbooks, veterinarians, and equestrian professionals across the globe.

About EQAD Group

The EQAD Group (EQAD.com) develops innovative digital solutions for the international equestrian industry. Through its portfolio of market-leading platforms and technologies, including EQAD+, an AI-first stable management system that allows users to manage tasks and information via WhatsApp chat, the company supports breeders, riders, veterinarians, studbooks, equestrian organizations, and horse owners with data-driven insights, business management solutions, and connected digital services. EQAD’s commitment to innovation is further demonstrated through research collaborations with Van Hall Larenstein University of Applied Sciences on AI-supported judging for performance and evaluation. HorseTelex is a key pillar within The EQAD Group ecosystem, helping shape the future of the global equestrian industry.