The future of
equestrian sport.
One platform connecting stable management, breeding intelligence, and smart surveillance. Everything horses, digitally unified.
About EQAD+
Built around the horse, engineered for the team
EQAD is the company building the digital spine for smart horse operations. Our flagship product, EQAD+, removes friction from daily care, compliance, planning, and communication—so that attention stays with the horse, not the tooling.
With HorseTelex and NOVOSTABLE onboard, EQAD+ unites trusted pedigree intelligence with NOVOSTABLE smart surveillance, marketplace partners, and service providers—delivering a single, real-time command center for every stable.
A multidisciplinary team of product thinkers, AI researchers, and equestrian experts is dedicated to building EQAD+, the EQAD Marketplace, and a pipeline of stealth products from blockchain passports to AI judging. Every release is crafted in close partnership with riders, breeders, veterinarians, and stewards.
One operating system
A single interface orchestrates planning, logistics, health, and financial workflows with absolute clarity.
Living data fabric
Breeding intelligence and operational records stay synchronized across teams, locations, and disciplines.
Trusted expertise
EQAD pairs AI copilots with human specialists to deliver precise, actionable guidance at every step.
"“We are building EQAD the same way elite riders plan a season: considered, exacting, and always in service of the horse.”"
Founder & CEO
Equine & Stable Technologies GmbH
Our Platform
The EQAD suite
Each product is exceptional on its own and unforgettable when orchestrated together.
Architecture
A precision stack built for long seasons
EQAD stitches every data point into a structured model that respects privacy while unlocking meaningful automation.
- Stable management that feels effortless across riders, grooms, and coordinators.
- Data fabric that keeps pedigrees, documents, and insights consistent everywhere.
- Care protocols that surface the right context for veterinarians, therapists, and nutritionists.
- Performance intelligence connecting training loads, competition calendars, and breeding goals.
Data refresh
Every 15 min
Automated workflows
42 smart routines
Privacy tier
Private cloud
Product
The smart control center for your stable
EQAD+ is the intelligent stable management software from EQAD. Designed with the precision of top competition programs, EQAD+ keeps every routine, emergency, and insight within reach—without alarms or clutter.
Dashboard Preview
AI copilots draft schedules, summarize horse files, and surface outstanding actions before the day begins.
AI Smart Hub
Drop in vet reports, invoices, or media—documents are recognised, indexed, and routed automatically.
WhatsApp & Copilot chat
Manage the stable via natural language. Assign tasks, request updates, or message owners from one AI concierge.
Health module
Clinical notes, imaging, medication schedules, and alerts live in a single longitudinal record per horse.
Breeding module
Plan matings, monitor cycles, and sync approvals with HorseTelex pedigrees and performance data.
Routine automation
Smart checklists, follow-ups, and notifications ensure every treatment, farrier visit, or logistics task is executed.
Performance insights
Live dashboards translate workload, wellness, and spend into clear decisions for riders, managers, and owners.
Partner Platform
HorseTelex joins the EQAD family
The benchmark for pedigree and performance intelligence is now deeply connected to the EQAD platform.
Visit HorseTelex Website
Why HorseTelex
The original founders remain at the helm, ensuring continuity while accelerating innovation for breeders and sport professionals.
Authoritative pedigrees
Trace lineage across generations with accurate, continuously curated data.
Performance intelligence
Compare global results, break down classes, and understand competitive trends.
Dynamic stallion rankings
Identify the sires shaping the sport with weekly updated insights.
Global network
Thousands of breeders, riders, and auction houses rely on HorseTelex every day.
Breeding tools
Plan matings, monitor progeny, and align decisions with your program goals.
EQAD integration
Secure APIs feed EQAD+ with authoritative breeding and sport data for deeper analytics.
Partner Platform
NOVOSTABLE joins the EQAD family
NOVOSTABLE smart surveillance for stables seamlessly integrate into EQAD+ and deliver real-time alerts on health issues and behavioural changes.
Visit NOVOSTABLE WebsiteWhy Novostable
The perfect complement to EQAD+ – continuous monitoring of horse behavior, movement patterns, and welfare indicators directly in the dashboard.
Welfare Monitoring
Continuous monitoring of horse behavior with automatic alerts for anomalies.
Motion Analysis
AI-powered analysis of movement patterns for early problem detection.
EQAD+ Integration
Seamless integration into EQAD+ for a complete stable management system.
Real-time Data
Live data and alerts directly available in the EQAD+ dashboard.
AI-Powered
Advanced computer vision technology for precise recognition and analysis.
Automated Alerts
Intelligent notifications for veterinarians, grooms, and stable managers.
Research Partner
Partnering with Van Hall Larenstein University
Led by Prof. Dr. Inga Wolframm, we collaborate with Van Hall Larenstein University of Applied Sciences to advance equine research and AI innovation.
Visit Van Hall Larenstein
Our Partnership
This strategic partnership with Prof. Dr. Inga Wolframm and the university is central to our AI research. Together, we explore applied AI programs in genomics, biomechanics, welfare science, and AI judging, bridging academic excellence with practical stable operations.
Applied Research
Practical research programs that translate academic insights into real-world equine management solutions.
Sustainability Focus
Climate and sustainability research aligned with EQAD's mission for responsible horse care and management.
Animal Sciences
Expertise in animal welfare, nutrition, and health sciences supporting EQAD's comprehensive care protocols.
Innovation Hub
Cutting-edge research in water, nature, and laboratory sciences advancing the future of equestrian technology.
AI Judging
Collaborative development of computer vision and biomechanics models for objective scoring and stewarding in equestrian sport.
Follow along when EQAD is creating the future of the equine industry
Join our private briefings to follow the beta program, product releases, and deep-dive research updates.