Building the digital future of the equine industry.
One platform connecting software, data, and intelligence around every horse.
Vision
One mission. A connected ecosystem.
EQAD is an ecosystem of products, companies, and software with one goal: better horse welfare. Stable operations, pedigree data, monitoring, sales, and research — connected so the right decisions happen earlier.
EQAD+, HorseTelex, NOVOSTABLE, EQAD Sales, and Research Labs each bring something different. They share one data platform — so nothing gets lost and everything connects.
A team of product people, AI researchers, and horse professionals — building software that makes welfare, trust, and transparency the default.
Connected operations
Welfare, care, logistics, and communication in one coordinated workflow per horse.
Shared data platform
Pedigrees, monitoring, sales, and records stay synchronised. Every decision starts with full context.
AI first. Human guided.
Intelligence in every product. Practitioners and specialists always in control.
“We build EQAD the way elite riders plan a season: considered, exacting, and always in service of the horse.”
Ecosystem
One ecosystem. Six products. Shared intelligence.
An AI-first group of products and companies on one shared data platform — for better insight and better welfare.
EQAD+
The system that manages your horses.
EQAD+ coordinates routines, care, communication, and compliance — so teams act earlier and protect horse welfare with less friction.
AI Smart Hub
Drop in vet reports, invoices, or media. Recognised, indexed, and routed automatically.
WhatsApp & Copilot chat
Manage everything through chat. Tasks, updates, owner messages — all in one conversation.
Health module
Notes, imaging, medications, and alerts — one complete record per horse.
Breeding module
Plan matings, monitor cycles, and sync with HorseTelex pedigree data.
Routine automation
Treatments, farrier visits, logistics — nothing falls through the cracks.
Performance insights
Workload, wellness, and costs — clear enough to act on immediately.
HorseTelex
The world’s leading pedigree intelligence.
HorseTelex is now deeply connected to the EQAD platform — the benchmark for pedigree and performance data, trusted by the global breeding community.
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Authoritative pedigrees
Trace lineage across generations. Accurate, continuously curated.
Performance intelligence
Global results, class breakdowns, and trends — always up to date.
Dynamic stallion rankings
The sires shaping the sport. Updated weekly.
Global network
Thousands of breeders, riders, and auction houses. Every day.
Breeding tools
Plan matings, monitor progeny, and align with your programme goals.
EQAD integration
Breeding and sport data fed directly into EQAD+.
NOVOSTABLE
Eyes on every horse. Around the clock.
NOVOSTABLE smart surveillance integrates seamlessly into EQAD+ — delivering real-time alerts on health and behavioural changes before they escalate.
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Welfare monitoring
Automatic alerts the moment behaviour deviates from normal.
Motion analysis
Movement tracking that catches problems early.
EQAD+ integration
All data goes straight to your EQAD+ dashboard.
Real-time data
Live feeds and alerts. No delay, no guesswork.
Computer vision
Recognition and analysis built specifically for horse stables.
Smart alerts
Alerts go to the person who needs to act.
AI Research
Where science meets the stable.
Together with Prof. Dr. Inga Wolframm and Van Hall Larenstein University of Applied Sciences, we advance equine research and AI innovation.
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Applied research
University research turned into tools that work in real stables.
Sustainability
Climate and sustainability research for responsible horse care.
Animal sciences
Welfare, nutrition, and health research behind every EQAD care protocol.
Innovation hub
Laboratory science pushing equestrian technology forward.
AI judging
Computer vision and biomechanics for objective, transparent scoring.
Stay close
Be part of what’s next.
Private briefings on the beta programme, product releases, and research — direct from the founders.
Only sent when there is something meaningful to share.