Building the digital future of the equine industry
One platform connecting software, data, and intelligence around every horse.
Ecosystem
One ecosystem. Five products. Shared intelligence.
An AI-first group of products and companies on one shared data platform — for better insight and better welfare.
Connected operations
Welfare, care, logistics, and communication in one coordinated workflow per horse.
Shared data platform
Pedigrees, monitoring, sales, and records stay synchronised. Every decision starts with full context.
AI first. Human guided.
Intelligence in every product. Practitioners and specialists always in control.
Stable OS
EQAD+
The system that manages your horses. Everything you need, in one place.
Intelligence
HorseTelex
The world’s leading pedigree and performance intelligence, enriching every decision across the platform.
Vision
NOVOSTABLE
Smart cameras that spot problems early. Every horse watched, around the clock.
Private membership
EQAD Sales
Private membership sales. Trusted transactions, qualified buyers, and discreet access to exceptional horses.
Innovation
Research Labs
AI research in welfare, biomechanics, and fair judging — with leading universities.
EQAD+
The system that manages your horses.
EQAD+ coordinates routines, care, communication, and compliance — so teams act earlier and protect horse welfare with less friction.
AI Smart Hub
Drop in vet reports, invoices, or media. Recognised, indexed, and routed automatically.
WhatsApp & Copilot chat
Manage everything through chat. Tasks, updates, owner messages — all in one conversation.
Health module
Notes, imaging, medications, and alerts — one complete record per horse.
HorseTelex
The world’s leading pedigree intelligence.
HorseTelex is now deeply connected to the EQAD platform — the benchmark for pedigree and performance data, trusted by the global breeding community.
Authoritative pedigrees
Trace lineage across generations. Accurate, continuously curated.
Performance intelligence
Global results, class breakdowns, and trends — always up to date.
EQAD integration
Breeding and sport data fed directly into EQAD+.
NOVOSTABLE
Eyes on every horse. Around the clock.
NOVOSTABLE smart surveillance integrates seamlessly into EQAD+ — delivering real-time alerts on health and behavioural changes before they escalate.
Welfare monitoring
Automatic alerts the moment behaviour deviates from normal.
Motion analysis
Movement tracking that catches problems early.
EQAD+ integration
All data goes straight to your EQAD+ dashboard.
AI Research
Where science meets the stable.
Together with Prof. Dr. Inga Wolframm and Van Hall Larenstein University of Applied Sciences, we advance equine research and AI innovation.
Applied research
University research turned into tools that work in real stables.
Animal sciences
Welfare, nutrition, and health research behind every EQAD care protocol.
AI judging
Computer vision and biomechanics for objective, transparent scoring.
Contact
Let’s talk about what you’re building.
From stable management and data integration to partnerships, we’ll help define the right next step.